CEDAR FALLS, IA – April 23,2012 - Rob Mudd, President of Digital Media at Mudd Advertising, has been selected to present at the inaugural Chicago DigitalCON. The conference will be held in Chicago May 9-10.

The Chicago DigitalCON is geared to help dealerships by sharing the latest online, digital strategies from the industry’s top experts. Topics from the speakers include: increasing traffic and sales, SEO and paid search, enhancing online reputation and much more.

Mudd’s presentation will cover the pre-owned vehicle sector of the automotive industry. The presentation, titled Pre-Owned CPO/Used Digital Integration Strategy – Market, Media, Message and Measurement, will prepare automotive dealers with the necessary tools to create an effective strategy for their pre-owned departments using integrated digital platforms and converting web traffic to floor traffic.

“The most important metric in retail sales today is what we like to call ‘The Show Ratio’ and it’s the essential element I hope dealers will take home with them from the presentation,” stated Mudd.

Integrated digital platforms will increase dealer’s used car sales by effectively converting web traffic to floor traffic. Mudd named this conversion the “The Show Ratio” – a crucial metric for the automotive industry.

During the presentation, he will cover the four steps needed to increase used car sales and capture greater used market share: implementing media integration, the five key elements behind a dealer’s “story” differentiator, how to engage a potential buyer with a proper call to action and the four pieces to measuring a campaign’s response.

“By combining an integrated campaign with comprehensive analytics, dealers can reach the customers they want to reach, track customer response to any campaign and make smarter advertising decisions,” Mudd continued.  

He will explain how strategic media and planning; proven, creative messaging; and historical data and predictive analysis all can be obtained within one sophisticated digital measurement platform. Attendees will take away the techniques, tips and tools to plan, deliver and track a high-performing campaign.

Mudd’s presentation will be held on Thurs., May 10 at the Chicago Automobile Trade Association.

About Mudd Advertising: Mudd Advertising, one of the largest family-owned agencies, has been a leader in creative marketing and audio-visual production for over 30 years. In addition to traditional, video, digital and mobile offerings, Mudd is driven by data integrity and strives to develop the most technologically advanced solutions possible for clients.

At the core of everything Mudd does in an unyielding dedication to results. Headquartered in Cedar Falls, Iowa, and with offices in Chicago and Nashville, Mudd employs over 170 talented, dedicated and passionate individuals who love it when you succeed. www.Mudd.com