The most effective way to drive visitors to your website at the lowest cost is to build your website's organic search engine ranking. Search Engine Optimization (SEO) is the best approach for improving the volume and quality of traffic to your website. SEO is a combination of "on-page" and "off-page" strategies designed to drive traffic to your website. 

Every day, millions of people will use search engines to look for products and services online. comScore.com indicates there are over 60 million searches in automotive every month. Over 90% of those people will click links on the first page of the search results. 

For most dealerships, SEO is not something that should be done in-house. Search engine algorithms change regularly and it's important on being aware of the latest developments in SEO. Your SEO team needs to constantly be aware of what search engines value the most today. They need to regualarly attend major search engine marketing workshops and stay in constant communication with industry experts to keep up-to-date with the newest and most effective tools and SEO best practices.