NEW YORK, NY, Apr 25, 2012 - HookLogic, the leading provider of ecommerce media solutions and services, today announced its new partnership with PureCars(TM), an automotive research company dedicated to answering the top concerns of car shoppers. As a result of this new relationship, PureCars will now leverage HookLogic's popular Lead-to-Show incentive solution for the over 1,500 automotive dealerships they represent.

PureCars' mission is to answer the top concerns of a car shopper using a fully automated technology for the dealership. This goal is in part achieved by providing car shoppers with PureCars Value Reports, which showcase a wealth of detailed information that clearly conveys the value in a vehicle. HookLogic's Lead-to-Show solution will now generate additional walk-in traffic from car shoppers that view the Value Reports, resulting in incremental sales at an exceptional ROI for dealers.

"We are excited to have Hooklogic as another industry leading integrated partner. The result of our partnership allows dealers, who subscribe to both products, an even higher ROI, which is what our integration partnerships are all about," said Jeremy Anspach, president of PureCars.

When people are shopping for cars, they typically spend hours researching on websites, such as PureCars.com, before stepping foot inside a dealership. HookLogic helps accelerate the decision process and provides in-market

customers with an easier and better buying experience. The partnership between these two leading technology providers in the automotive industry will create an integrated solution that drives unprecedented results for dealers and a better shopping experience for their customers.

"We are excited to partner with PureCars. This is just the first stage of a very synergistic relationship of two progressive companies. We are now poised to build industry-leading solutions for car dealers," said David Metter, president of automotive for HookLogic.

To learn more about Lead-to-Show, visit www.leadtoshow.com or call 646-532-4707.

About HookLogic's Incentive Solutions for the Auto Industry:

HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and AutoTrader.com. Learn more at www.leadtoshow.com .

About PureCars ( www.PureCars.com ): PureCars is an automotive research company dedicated to answering the top concerns of car shoppers. Car shoppers want to make sure they are getting a good value, buying a reliable vehicle and dealing with a reputable dealership while shopping for their next vehicle. PureCars Value Reports answer these top concerns and more! They are available for $14.95 on PureCars.com and are free of charge for PureCars subscribing dealerships. To learn more about PureCars visit www.PureCars.com or call 877-860-7873.