SALT LAKE CITY, Ut. (November 19, 2012) – KSL.com is improving its online listings by automatically linking Carfax Vehicle History Reports purchased by dealers to them. Dealers now can provide anyone shopping on KSL.com – one of the fastest-growing automotive classifieds sites – with free access to Carfax Reports from their vehicle listings. Readily-available access to Carfax information helps dealers turn more online shoppers into on-the-lot buyers.

“KSL.com is one of the most trusted websites for consumers to shop for used cars,” said Eric Bright, vice president of e-commerce at KSL.com. “With over 45,000 visitors per month and growing, we’re constantly looking for new ways to provide the best shopping experience possible. Carfax Reports are what online shoppers want and trust for their purchase decision – integrating Carfax Reports helps ensure KSL.com delivers buyers and sellers an accurate and trustworthy shopping experience.”

Online shoppers have direct access to Carfax Reports from both the KSL.com search results and vehicle details pages. Linking Carfax Reports to dealer listings can make it easier to build consumer confidence and sell cars faster. In fact, vehicles listed online turn 15 days faster on average when a Carfax Report is included.

“Consumers want to see important information reported to Carfax, like a detailed service history and mileage readings, before they buy,” said Larry Gamache, communications director at Carfax. “Providing this information up front builds trust between the buyer and seller. Carfax and KSL.com are giving dealers the tools they need to help online shoppers find the car they want.”

About KSL.com

Deseret Digital Media is the parent company for some of the top online media properties in Utah and other trusted online voices serving more than 5.5 million unique visitors and nearly 300 million page views per month. Its network of web sites includes KSL.com, Deseretnews.com, DeseretBook.com, MormonTimes.com, LDSChurchNews.com, FM100.com, OK.com and 1035TheArrow.com. Deseret Digital Media's two-part vision is to become the largest and most compelling regional commerce marketplace in the United States and to also become a world-leading, values-based digital content marketplace. Deseret Digital Media is a part of Deseret Media Companies.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

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