The way consumers shop for cars, trucks and SUVs is changing and marketing strategies are simply not keeping pace. Whether we're shopping for new or used cars or parts and service, the Internet has changed how we decide what to buy and where to buy it. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Internet Marketing has evolved and modern marketing strategies for dealerships have to evolve with the changing shape of shopping.

At Google, they call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.