One effective way of driving traffic to your website and increasing your search engine rank is to send out online press releases. Online press releases captures the attention of search engines and becomes a part of an online marketing campaign. A press release is a way to deliver news or new events taking place within your dealership and help your SEO strategy.

Publishing newsworthy press releases that are tactically optimized with keyword-rich content can be a powerful…

Google algorithm changes that greatly refine search

Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affects search in significant ways. In February Google made 40 changes. It would be all but impossible to fully sum up the full slate of the changes. Each individual change is subtle and important but over time they add up to produce radically changed…

Dealers now have an inventory management system built around how they work

CHICAGO – March 30, 2012 –FirstLook Systems unveiled its much anticipated FirstLook 3.0 at NADA in Las Vegas back in February. This latest version empowers users with cutting edge capabilities based on market research of best-in-class dealership practices.

Among the most notable aspects of FirstLook 3.0 is the PING III pricing…

A commercial for the new Fiat Abrath - "House Arrest" - breaks tonight on network TV staring the ultimate Bad Boy himself Charlie Sheen. 

Starting with Jennifer Lopez and now tapping Bad Boy Charlie Sheen, Fiat's creative company The Richard's Group is on the right track.

Charlie is pared with the beautifully wicked cappuccino-foam dripping Catrinel…

The Internet has been the biggest change to the auto industry in our lifetime. The Internet has changed how consumers think, how they act and how they shop. Your customers are using search engines, social media and mobile devices to find your inventory and your services. To maximize your dealership, you must have an innovative online marketing strategy. You must create a dynamic online presence so you can drive targeted traffic to your website and convert those visitors into…

The way consumers shop for cars, trucks and SUVs is changing and marketing strategies are simply not keeping pace. Whether we're shopping for new or used cars or parts and service, the Internet has changed how we decide what to buy and where to buy it. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase.…

Automotive Internet Media Launches New Media Site Auto Industry Buzz

Chicago IL, March 30, 2012 – Automotive Internet Media launches AutoIndustryBuzz.com to cover breaking news and current events in the automotive industry. The site will focus on all aspects of the retail side of the industry with a concentration on technology.

The site was launched to provide a single destination to cover the latest news,…

Lead Enrichment enables automobile dealer websites to more effectively respond to customers

PLAINFIELD, IL, February 2, 2012 – Infycosm, Inc., a division of Infutor Data Solutions Corp. and market leader in providing data and database marketing solutions to organizations that support local small to medium businesses, announced today  a partnership with Automotive Internet Media, Inc. (AIM), a premier integrated…